Friday, July 29, 2011

Guitar Hero Lives Again?

Guitar Hero: Warriors of Rock Super Bundle
In a recent interview with Forbes Magazine, Activision chief Bobby Kotick dropped a not-so-subtle hint that a reboot is in the works for the defunct Guitar Hero franchise.

After a triumphant run as the most popular video game franchise in history, Guitar Hero sales dried up after saturating the market with what many people considered to be too many games in one year, and Activision killed the entire product line. The Forbes article indicates that there may be hopes for all of us that think it's fun to play the high-tech equivalent of air guitar.

In Bobby Kotick's own words- "And so it was the double whammy of DJ Hero was unsuccessful, and then Guitar Hero became unsuccessful because it didn’t have any nourishment and care. So we made what I think was exactly the right decision last year. We said you know what, we need to regain our audience interest, and we really need to deliver inspired innovation. So we’re going to take the products out of the market, and we’re not going to tell anybody what we’re doing for awhile, but we’re going to stop selling Guitar Hero altogether. And then we’re going to go back to the studios and we’re going to use new studios and reinvent Guitar Hero. And so that’s what we’re doing with it now."

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